A Little About Us…

Rightangled, a CQC-registered health-tech company based in Hammersmith, London, is on a mission to revolutionise healthcare. With our initial NHS backing in 2017, we set out to transform testing and treatment delivery for our loved ones. Today, our vision is to integrate precision medicine and advanced digital tools into everyday life, enhancing health and wellness for all. As we rapidly expand our services across the UK, we remain committed to changing the status quo in healthcare.

About the Role

We are seeking a dedicated and experienced Conversion Rate Optimisation (CRO) Specialist to join our team. This role requires a deep understanding of website analytics, user experience, and conversion optimisation strategies to enhance our clients' online performance. If you have a background in digital marketing, a passion for data-driven decision-making, and a talent for improving website conversion rates, we want to hear from you.

What You'll Be Doing

  • Shopify Website and Mobile Optimisation: Recommend and implement changes to the website's design, content, layout, and functionality based on data insights and test results to enhance user experience and increase conversions. Ensure the website is responsive and optimised for various mobile devices, improving usability and conversion rates for mobile users.

  • Data Analysis: Delve into analytics data to identify user behaviour patterns and areas of the website where users drop off or fail to complete desired actions. Utilise tools like Google Analytics, heatmaps, and A/B testing to gather actionable insights.

  • User Research: Conduct user surveys, usability testing, and customer feedback analysis to understand audience preferences, pain points, and motivations, essential for optimising user experience.

  • A/B Testing: Design and execute controlled experiments (A/B tests) to compare different versions of web pages or elements, determining which variants drive higher conversion rates.

  • Content Optimisation: Enhance the clarity, persuasiveness, and relevance of website content to resonate with target audiences and prompt desired actions.

  • Conversion Funnel Analysis: Analyse each stage of the conversion funnel to identify bottlenecks and streamline processes, maximising conversion rates throughout the user journey.

  • Multivariate Testing: Conduct advanced multivariate tests to assess interactions among multiple website elements and their impact on conversions, optimising performance.

  • Continuous Monitoring: Continuously monitor Shopify’s website performance, adapt to evolving user behaviours, and implement iterative improvements to maintain and enhance conversion rates.

  • Reporting and Communication: Regularly report on CRO efforts, providing clear insights and actionable recommendations to stakeholders such as marketing teams and web developers to drive informed decision-making.

What You Will Need


  • Experienced in Shopify management and its operational practices. Navigation, maintenance, website management. 

  • Proven experience in conversion rate optimisation, data analysis, and user experience design.

  • Strong analytical skills and proficiency with A/B testing tools, web analytics platforms, and optimisation software.

  • Excellent communication skills and the ability to collaborate with cross-functional teams.

  • Experience in identifying and implementing data-driven strategies to optimise website performance.

  • Proficiency in using tools such as Google Analytics, Optimizely, VWO, and other CRO platforms.

  • Experience with Shopify and other digital tools related to paid advertisement on Google and Meta.


  • Knowledge of HTML, CSS, and JavaScript for implementing and troubleshooting tests.

  • Experience with heat mapping tools such as Hotjar or Crazy Egg.

  • Familiarity with customer journey mapping and user persona development.

  • Understanding of SEO and its relationship with CRO.

  • Certification in Google Analytics or other relevant CRO/UX certifications.

Individual Competencies:


  • Strong understanding of user experience principles and best practices.

  • Ability to think creatively and strategically to drive innovative optimisation solutions.

  • Strong attention to detail and the ability to manage multiple projects simultaneously.

  • Excellent problem-solving skills and a proactive approach to overcoming challenges.

Note: This is not an exhaustive list. The CRO Specialist is expected to carry out all other duties as may be reasonably required.

Join us at Rightangled and be part of a team that's redefining healthcare standards and making a real difference in people's lives.

Contract, Part Time, Permanent
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