A Marketing Manager is required for a 12 month FTC position in London. This role will be responsible for delivering market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion through to customer renewal and advocacy.

Client Details

Financial services organisation in London who are looking for Marketing Manager - B-C for a 12 month FTC

Description

Responsibilities

· Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.

· Being the Salesforce Marketing Cloud 'expert' for the Marketing team

· Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation.

· Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.

· Inspiring, motivating and supporting the wider Customer Marketing team to think, act and deliver their best to execute the strategy while supporting them to achieve their professional development goals.

· Managing agency partners; being the lead contact for our email agency, as we transition email marketing capabilities to sit in-house.

· Feeding into the budget tracking process and defining annual budget requirements.

Profile

· Proven successful experience in using strategic market and data insights to develop data-driven marketing campaigns and/or CRM strategies that drive customer conversion, loyalty, and/or retention.

· Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.

· At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.

· Experience of directing and managing agency support.

· Excellent written and spoken communications skills.

· Experience of preparing and managing budgets.

· Demonstrable experience in achieving targets/results

Job Offer

• Salary up to 60k
• 12 month FTC
• ASAP start
• Technical experience that matches job description
• 2 stage interview process
• London based